OUGD402 | Studio brief 01- Wedding Invites

Recently, I was commissioned to create the wedding invitations for my brothers wedding. This was an exiting opportunity for me but proved to be a very challenging one. The couple had a very fixed idea of their design already, so I had little input on this. So my job was to bring their idea to life.

The reason the invites were so challenging was because of the complexity of the design. The couple had created their own paper mock up already. The design was A4 size, with two folds into the centre. The folds were sealed by a shell shape. When opened, on the inside of one of the folds was 3 pockets, each with a different informational card.
The amount of information required on the invites only complicated the invites, this included a map, addresses, gift list information, a RSVP form, 2 methods of RSVP contact, a full photo strip, dates and times for 3 events during the day, names of the brides parents and the couple themselves.

The design stage was fairly simple, because it was already created for me - I simply advised on the most visually professional way to create the design. The issues lied in fitting all of the information on to the invite itself, as well as making the process simple, CHEAP but high quality.

To make the invites cheaper I had to shrink the size to less than A4 which allowed me to add a bleed around the outside. This then caused issues with the cards as there was less space for information on these. The couple also wanted the invites double sided. I decided that if they wanted to keep within their budget, the best option was to stick coloured card to the backs of their invites.

I kept printing black and white mock-ups to ensure the document was perfect for print. This made me realise the serif font I had been using was not ideal for the cards as it was on a dark background at a small pt size, making it too difficult to read. I changed this to Gill Sans to make the cards readable and professional looking.

Below is the final result -