Wednesday, 11 March 2015

OUGD402 | Studio Brief 02 - Business Cards

After finally deciding a final business card, I went to digital print and printed them on 300gsm matt stock. I did have the option of a glossy stock but I felt that this would not suit the style I was going for. I felt the matt stock had a more hand made feel whereas glossy would potentially look tacky and like I was trying to look too professional. 
I set up the designs to print in InDesign with the front on one page and the back on another in a 16 x 16 grid. I used the alignment tools to ensure everything was lined up correctly. I analysed the business cards and created grid lines to ensure everything was centred. The back of the business cards do not look centred, however this is because of the nature of the 3D box and how your eye interprets it. I created some minor differences in colour for some of the cards to have a variety but consistency at the same time. 
I then took out a DLSR with a macro lens which allowed me to photograph the business cards professionally and highlight the details. I placed these on a variety of surfaces such as chip board and blue and lilac stock to explore where the cards photographed best. Unfortunately, the lilac stock made the cards look a very unusual colour so I scrapped these images. I am still mastering using a macro lens so some of the photographs are blurry in areas, but I feel that this creates a quirky effect. Below are the photos I achieved - 































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