OUGD402 | Studio Brief 02 - Evaluation

I felt that this was a brief that I really engaged with as it is something I have attempted in my spare time. So having the opportunity to create a more professional branding was good for me.
There were a number of successes during this brief, I was pleased that I created a business card and website despite these not being deliverables. This is beneficial to me in that I can use this to benefit my own practice outside of university and begin to establish myself as a freelance designer - potentially earning some money in the process.
I was pleased that I approached this brief by producing some initial sketches. I find it easy to jump straight on to a computer without thinking first, and then I find myself left in the experimental stage and soon later stuck for ideas. My idea generation was also aided by my different approach of research - a mood board. This method of research was really helpful to me and an approach I had not considered before, so I plan to use this in future briefs.
I feel that photographing my business cards with a DSLR really improved the look of my business cards overall. I am beginning to understand how to use a camera more with every brief so I really enjoyed photographing the cards.
To improve my approach I would have considered the points on the brief more, relating to myself and my practice. I was unsure what to advertise myself as and I feel that if I defined this more clearly I could have directed my designs. I feel that I could have also been more creative with my business cards in terms of shape, creative design and a clear visual representation of me. I would have created a sleeker logo which was in the form of text or had a clever meaning but despite my research and experimentation I could not come up with anything creative.
My time management was okay for this brief, however I began designing quite late after the briefing and feel that I need to make a clear time plan at the beginning after a briefing so that I can create everything in time. I did manage to finish in good time, but I feel that with a time plan I could have been more effective with my design process and created a better result.
Finally, I feel that my research needs to improve, as I am too eager to get designing. I do carry out research but I have not recorded this very clearly. I also need to expand my research sources as I jump to Pinterest too quickly without considering primary sources.